Showing posts with label advertisement. Show all posts
Showing posts with label advertisement. Show all posts

Tuesday, March 22, 2011

smart houses

Last week I read about smart houses designed in the 1980s. The houses studied by Anne-Jorunn Berg were prototypes designed by international electronic corporations as innovative homes of the future. These houses had motion-activated light control systems, washing machines that signaled on the television screen when the washing was ready to be moved to the dryer and a vacuum cleaner programmed to stop when the doorbell rang.

Berg argues that these houses were designed with no notion of housework in mind, that women’s housework skills were entirely neglected as a design source. However she also points out that technology’s impacts are not entirely determined by designer’s intentions, but is rather open to "interpretive flexibility".

I couldn't help but think when readign of this of the interpretive flexibility taking place in the 'smart house' in Jeffrey Eugenides' novel Middlesex, where the protagonist's brother has a lot of fun with a pneumatic door system.

The family moved into a house designed in 1909 in Middlesex, filled with glass walls and intercoms. The author writes: "Middlesex! Did anybody ever live in a house as strange? As sci-fi? As futuristic and outdated at the same time? A house that was more like communism, better in theory than reality?"

By the time the family moved into the house in the 1960s "you might speak into the kitchen intercom only to have your voice come out in the master bedroom. The speakers distorted our voices, so that we had to listen very closely to understand what was being said, like deciphering a child's first, garbled speech". The architect, Hudson Clark, didn't believe in doors and instead the house was installed with "long, accordian-like barriers, made from sisal, that worked by a pneumatic pump located down in the basement". Pretty soon the brother tapped into the pneumatic system in the basement and spent hours sending a Ping-Pong ball around the house through the network of vacuum cleaner hoses.

I think that there is a lot of interpretive flexibility taking place with pneumatic tube systems wherever they are found. Lunches are sent between hospital departments, secret notes tucked in capsules to plan rendez-vous, and many other interpretations of the technology taking place everyday. A great example of this creativity can also be found in the Heineken commercial ... see this post for video.

Image is from this Heineken commercial. See also this great image of smart doors too in the MOMA collection.

Berg, A-J. (1999). A gendered socio-technical construction: the smart house. In D. MacKenzie and J. Wajcman (eds), the Social Shaping of Technology, pp 301 - 313. Buckingham: Open University Press.

Thursday, March 3, 2011

the tubes of tomorrow: the future marches on!

How do we imagine and talk about the future? This question and others are raised in a great book I am reading at the moment called Contested Futures, an edited collection of essays about technoscience.

One essay, by Dutch researcher Harro van Lente, examines the different kinds of language involved in voicing the technological future. He writes that often historical instances are used to formulate technical progress as one piece of ongoing evolution, that is inevitable, and must not be stopped.

This essay is very relevant to the work I am doing on genetic research which steams ahead at a remarkable, seemingly unstoppable pace. But I am also interested in how pneumatic tubes are used as a linguistic device to represent the future of technological progress.


This wonderful prune commercial filled with pneumatic-people tubes, wrinke technicians and rockets seems to be a great example of van Lente's argument, that images of history are pulled together to create a narrative of technological achievement.

Thanks to James Veitch @seamusamadan for his link to this video on twitter.

Sunday, December 12, 2010

homely tubes

Pneumatic tube systems are used in hospitals, supermarkets, banks and pharmacies. But what about our own homes?



A UK-based project called Foodtubes, which promises to revolutionalise food transportation via pneumatic/vacuum technology, has recently led to all sorts of incredulous outcries and postulations by techie and environmental bloggers embracing and ridiculing the idea. Someone who has commented on the grist blog post about this issue argues that it is a waste to use Foodtube technology at the organisational level, but rather it should be taken into our own homes:
"I don't know about replacing deliveries to stores... trucks are awfully efficient for that! Make them electric, and they'd be hard to beat. On the other hand, pneumatic tubes could provide efficient delivery to individual homes, eliminating the need for people to go to the store. With modern barcode or RFID systems, the packages could be routed to the correct house easily enough. Some things might not do too well - I wouldn't want to cram a 20-pound watermelon into a 6-inch tube - but for most staples it would work quite well"
It isn't the first time that pneumatic tube technology has been considered for home usage. Remember that great Heineken ad from a few months ago? There is also the home elevator, as well as centralised home vacuum cleaning units. My dad remembers one of these units being installed in his parents' new home in the 1980s. It seems that home-based pneumatic tube technology is either something from the past, or the projected Jetsonian future, but is it for us right now?

Image courtesy of fabulousfairy.

Monday, October 18, 2010

duct tape: it’s useful for things you haven’t even thought of yet

My husband and I once stayed in a hotel in London that was held together almost entirely with duct tape*. The shower was taped onto the bedroom floor, the leaks in the communal bath fixed with wads of grimey grey strips and even the front door was 'ducted' into place.

Duct tape is a remarkable thing. According to Wikipedia, duct tape has saved the lives of NASA astronauts, can help with iphone glitches and even treat warts (the controversial treatment is otherwise known as duct tape occlusion therapy). Of course MacGyver always had some in his back pocket and The Duct Tape Guys know of a million more wackier uses. But the reason I am writing about duct tape on this blog, is that during a recent visit to a hospital pneumatic tube system (much more about this great trip in later posts), I found many of traces of the stuff:


Duct tape seems to epitomise the tinkering practices of adjustment and improvisation that happen in hospitals everyday. Duct tape patches things together, holds things in place, to make sure the job gets done. Flexible and cheap, it is found taped around many parts of the pneumatic tube system in this hospital.
And so, to finish up this post, a short announcement from Garrison Keillor for the American Duct Tape Council: "Duct tape, its just about the only thing that really works sometimes".
Photos taken by me.
Title of this post also from Garrison Keillor.
*also known as gaffer tape, tank tape or duck tape

Sunday, August 8, 2010

personalised pneumatic tube system

Definitely not a quasi, pseudo, semi-feminist statement like Old Spice, a new Heineken commercial nonetheless brings pneumatic tubes into the home ...

Monday, August 2, 2010

more tubes on the tube

I spent a little time, one evening, not so long ago, watching more YouTube clips about pneumatic tubes. I thought I'd share a few for those who might also want to while away some time in the rumbling whoosh of a few pneumatic tube systems.

Winner of the best catch-phrase went to Quick Tube System for their
“If we can lift it, we can land it … and we can land it soft” film clip. The sequel proves it by landing a capsule on an egg. There are a few promotional videos, here and here, and several computer animated models, including this rather mesmerising one with a groovy soundtrack. There is a glass tube trip and an interview with Stanford Hospital’s Chief Engineer, Leander Robinson, who plants a videocamera into a capsule during the video. For a few seconds there is a wonderful split screen capture of the inside and outside of the tube, and then a tracking of the capsule simultaneously on a computer screen. Finally, who would have thought that there would be a film noir made about pneumatic tubes? Below is the film clip for “Through a tube darkly” produced in association with St Olav’s Hospital and Swisslog.